meet your coach.

Hi, I’m Shella, founder of Coached By Shella.

My fitness journey started back in 2017 when I was overweight, unfit, lacked confidence, and honestly had very little structure or discipline around my health and lifestyle. I felt uncomfortable in my own body, disconnected from myself, and stuck in a cycle of wanting change but never fully committing to it.

Everything changed when I finally decided to stop chasing quick fixes and start building a stronger version of myself properly.

Through years of learning, investing in coaches, educating myself, and applying real structure and consistency, I completely transformed not just my physique, but my mindset, confidence, standards, and lifestyle as a whole.

I built strength.
I built shape.
I built discipline.
And most importantly… I built confidence in myself.

Now, I help women do the same.

My coaching is designed for women who are tired of generic plans, tired of starting over, and ready to finally take themselves seriously. Women who want more than just “losing weight”. They want to build a strong, confident body and lifestyle they’re proud of.

This is detail-driven coaching focused on:

  • building shape and strength

  • improving body composition

  • creating sustainable habits

  • training hard but smart

  • fuelling your body properly

  • and becoming the woman you know you’re capable of being

Whether your goal is fat loss, body recomposition, building confidence in the gym, or preparing for a photoshoot, holiday, or special event. This coaching is about helping you unlock your next level physically and mentally.

If you already know you’re capable of more and are ready to finally commit to becoming HER…

Apply now to start your transformation.

A young woman in a blue athletic outfit with matching shorts and a long-sleeve top, standing indoors in front of a mirror. She has shoulder-length dark hair, a gold cross necklace, and tattoos on her midriff.